Competition is everywhere and the gaming industry is no exception. Never has there been more of a need to create a conversation with a game’s bottom line - its customer. Why? A game’s life cycle is only as strong as it’s company’s ability to understand the needs and wants of its consumer, the community it creates around the property, and its continuous collaboration.
Customer and QA
When gaming or software companies refer to QA, it is normally defined in the context of code development. Testing occurs the moment a piece of code is written for the property and throughout the development process. Another way QA can be utilized is directly with its users.
You have designed, produced and delivered a product that fits the demographic of 13 years and younger. There is no question in your mind that the product will flourish and be the next Duncan Yo-Yo, Pet Rock or Candy Crush. All you need now are customers and, possibly, an online community. Rather than throwing open that door with guns blazing and adding to the perpetual noise in social media, it’s time for research. The Digital Kids Conference at Toy Fair in New York is exactly that.
Digital Kids provides detailed insight on how to create best-selling digital toys, games and media services for kids. The conference is a great way to network with industry experts, learn product design, marketing techniques, monetization strategy and online safety practices. Here are 3 things you missed at the Digital Kids Conference this year.
Last week was an adventure for all those who attended the Online Community Unconference in Mountain View, California. The Unconference is an event, (not a conference) where participants take the reins. A place for the new and seasoned community manager to truly engage with like minds to share their experience and insights.
Professionals from across the industry - managers, producers, executives, technology providers and investors - discussed the solutions and strategies they have used to nurture and develop their online communities. There is no one better to offer advice than those on the front-lines continuously tending to their own online communities.
Participants got all they could handle from the well-organized Unconference which included over 60 sessions in 7 hours. With over 150 attendees, it seemed everyone had something to give and gain from this enlightening event.
No other event allows the community manager a chance to create, guide and share face to face with other industry professionals on current and emerging trends.
Inversoft would like to thank organizers Bill Johnston, Randy Farmer, Gail Williams, Kaliya Hamlin, Scott Moore, Susan Tenby, Maria Ogneva and Mark Smith for all their hard work. Congratulations for pulling off a great event!
For your viewing pleasure we have provided an Online Community Unconference video teaser for all those who missed and attended this fantastic event.
To learn more about Inversoft and Online Safety follow us here @inversoft
3 Ways Small Companies Rock
Online Community Unconference 2013
Online Community: 3 Types of User Communication
Where does a community manager go to learn new trends and gain expert industry insight to keep up with this crazy, progressive digital world? Online Community Unconference is an event, (not a conference) where community managers take the reins. A place for the new and seasoned community manager to get their feet wet, truly engage with like minds, and share their experiences. You will meet professionals from all aspects of the industry like managers, producers, developers, executives, tool providers and investors to discuss the solutions and strategies others have used to nurture and develop their online communities. There is no one better to offer advice than those on the front-lines continuously honing, practicing and implementing new strategies for their own online communities.
In 2007, Online Community Unconference opened its doors and invited social solution providers, designers, community trend setters and many others to come together to share their expertise. Thanks to these influential minds and industry support, Unconference is back again and in full force. “People have been trying to figure out the format for loose connections among the ‘community sector’ for some time, and we are getting to where that makes some logical sense to take action” (Gail Williams).
If you blinked, you might have missed a little of the 7th Annual Digital Kids Conference. With Joi Podgorny and Richard Gottlieb running a tight ship, leading voices for online safety, digital marketing media directors and licensing professionals waited anxiously to speak and share their expertise over a quick but detailed two and half days. It is no wonder there is only one page left for notes in my binder.
Hosts of the Digital Kids Blogger Breakfast, Nancy Friedman and Rebecca Levey of KidzVuz started the week off with a bang. COPPA (pronounced KOHP/pah) was resonating in everyones ears. Laying the foundation, Inversoft’s CEO Brian Pontarelli shared his expertise on what exactly ‘Online Kids Safety’ entails. Denise Tayloe of PRIVO informed the unfamiliar on COPPA regulations for online providers, parents and most importantly, kids. A sound foundation to begin the week of events and panels.
Kids Safety Summit
Mark it on the calendar! COPPA 2.0 regulations take effect July 1, 2013.