Why Organizations Need Advanced Moderation Technology

Massive quantities of text, images, and videos are published daily. Organizations that have platforms that rely on user-generated content are struggling to maintain customer safety and trust due to the exponential amount of content being created every day. Problems with just profanity in customer communications can have a substantial impact on corporate revenue, let alone toxicity and identity attacks. Litigation, bad publicity, negative consumer sentiment can cut into the bottom line.

Most B2C companies understand that customer satisfaction is crucial to the success of the business. Beyond billing statements, B2C companies communicate with their customers through online form submissions, chats, forums, support portals, and emails. Organizations need to monitor the content that their platforms host to provide a safe and trusted environment for their users, manage brand perception and reputation, and comply with international, federal and state regulations.

Content moderation involves screening for, flagging, and removing inappropriate text, images, and videos that users post on a platform by applying pre-set rules for content moderation. Moderated content can include profanity, violence, extremist views, nudity, hate speech, copyright infringement, spam, and other forms of inappropriate or offensive content.

The most effective way to keep tabs on all of this content is by using advanced content moderation technology that incorporates profanity filtering algorithms and machine learning models.

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