If you're considering building an online community around your company or brand, you're moving in the right direction. Never has there been more of need to engage and interact with your users on a regular and consistent basis. When building an online community, it can be confusing and overwhelming knowing what steps to take, and what resources are available to you when moving forward.
Inversoft's CEO, Brian Pontarelli builds some of the world's most sought after enterprise community management tools. Today he shares his expertise on one of the key components that all successful online communities utilize to help manage their users.