Image Moderation Just Got Faster
As applications, websites and online communities continue to expand, user generated content becomes difficult to manage. Nonetheless, a moderation solution is critical for sites that rely on users to succeed. Companies often focus on filtering chat, URLs and personally identifiable information. It is important to remember that images can be just as harmful to a brand and its user community.
Uncensored images are making their way to children via various platforms due to deficient moderation or lack of moderation altogether. Seven out of ten youths have accidentally come across pornography online.
A healthy and engaged online community is critical to a company’s success. This is a hot topic amongst CMGRs and top industry influentials and while most people can agree on the importance of a branded online community not all agree on the path to achieving this safe environment.
If you have an active online community, you already know that not every user is a good user. Trolls, bullies and URL spam inherently present problems and there will be consequences if you simply ignore the issue.
New Zealand recently enacted a bill that will make cyber-bullying illegal and punishable for the bully and the company that hosts the application used for the bullying.
Though there were a few legislators that voted against the bill, the vote was an overwhelming 116 to 5.
Opponents believe that this will impact free speech and that determining if specific user-generated content is in fact cyber-bullying could be difficult or impossible.
From my perspective, I don't feel this bill impacts free speech. It is similarly illegal to harass or threaten someone in person, so why should it be any different online?
Furthermore, identifying user-generated content that is cyber-bullying shouldn't be overly difficult. If someone feels cyber-bullied and reports the issue, that should be enough to investigate. Likewise, companies can also use automated solutions like CleanSpeak to help get alerts when conversations look like they contain cyber-bullying. Companies can let moderators make the final judgement and remove the content from their applications and/or kick the bully out as well.
The Gather API enables websites, apps (desktop/smartphone), anything really, to fully interact with user generated content stored in Gather. The use cases are limitless. Here I’ll show how Gather’s search API can be integrated into a browser-based game to enhance the user experience.
Let’s assume you’ve built an amazing game that has revolutionized in-browser role-playing. It’s called Candide 3D. In the first six months after launch both the game and the community website have been wildly successful. The website community allows users and administrators to create game guides, post tips, answer questions, and more. The community content has become so valuable that your users are asking for a way to access the content from inside the game. The game-play experience, best played full-screen, is hindered when users must: minimize the game, run a community search, commit relevant results to memory, and finally, return the game to full-screen. Certainly not a great user experience. Good thing you chose to build your community with Gather!
Here’s an example screenshot of what we want to end up with:
Online communities and the types of interactions they foster are why the branded online community has become a critical marketing channel for many. According to Wikipedia, an online community is an online social network of individuals who interact with one another to pursue common interests. Among companies that have online communities, the reported benefits include improved customer support quality, a better understanding of customer and prospect needs, higher user engagement, a more loyal customer base, and better cross promotion effectiveness. Research from Forrester indicates 60% of those surveyed have a branded online community and 15% were planning to add one in the following 12 months (1). Why has a branded online community become such a strategic aspect of marketing? We asked clients, partners and industry leaders what are the primary drivers for their companies. Here we share the top five reasons why a branded online community is so important.